Going in-network with insurance carriers is an essential part of running a successful business. For one, it allows you to get listed on providers' lists, which gives patients access to your care and gives you more billable patients. In this post, we'll explain why you...
Thanks to the internet, behavioral health organizations have a great opportunity to reach out to new customers. But there are also lots of benefits for your customers: they can use online reviews and search results to find businesses that match their needs. If you want your business to thrive in this new environment, it’s essential that you maintain an active presence on Google Business Profile. This guide will tell you how.
Get your business listed
To get your business listed on Google, you’ll need to create a business profile for your practice.
Google Business Profile is a tool that allows you to manage your business listings across multiple platforms. It’s free and easy to use!
Once you’ve created your Google Business Profile, you can add all of the details about your business: name, address and phone number (NAP). You can also add photos of the inside/outside of the behavioral health facility.
Verify your business
The first thing you should be doing to improve your Google Business Profile is verifying it. This helps your business with search results, reviews, and finding local businesses in maps and local packs.
Verification helps with your organic rankings in Google’s Search Engine Results Pages (SERP) because it’s a signal that you are an active business owner on Google. If you don’t have a Google account, then someone else will be managing the page for your business, which can lead to some issues down the road.
Another benefit of verification is that it ensures that everyone who leaves reviews on your page has actually been there before or at least has interacted with you through another channel such as email or phone call. If there aren’t any verified reviews, then no one knows whether they should trust those ratings or not!
Update your information
- Update your business name.
- Update your address.
- Update your phone number.
- Update your website URL, if applicable (you can do this in the Google Business Profile dashboard).
- Add up-to-date hours of operation and special services to help potential customers find you when they’re looking for something specific.
After creating and improving your business listing on Google My Business, you’ll want to make continuous efforts to engage with those seeking information about what your business has to offer.
1. Post updates once a week.
You can post to your Google Business Profile using Google Posts. These are a great way to share important updates about your business, like new services you’re offering or a special event you’re hosting. They also allow you to create branded URLs (like [cityname]blog) that link directly back to your Google Business Profile.
Google Posts have many other uses as well: they let you upload photos, videos, and more media; they give users easy access to reviews from other people who’ve visited your business; and they make it easy for customers who visit one of your locations (or read about you elsewhere) to find information about all of them at once by clicking on the map at the bottom of any individual post page.
2. Respond to reviews
Google Business Profile reviews are a great way to get your business seen by potential customers, but it’s important to respond to them in a timely manner. Responding to negative reviews is especially important—it can show that you care about your customers’ opinions and are willing to improve your services based on those opinions. Responding positively to positive reviews will leave a good impression for other potential customers who are searching for businesses like yours. And responding neutrally or even negatively (in an appropriate manner) when someone leaves an unfair review of your business can help weed out these types of reviewers from future searches as well!
3. Ask for online reviews regularly after client appointments
Reviews are an important part of your business’s presence on the web. Not only do they help you grow, but they also give customers a way to voice their opinions about your services and products. Reviews provide valuable insight into what people think about your business and how it’s doing—they’re even more effective than advertising!
At Cora Behavioral Health Solutions, we can help you gain access to your clinic’s Google Marketing Kit where you can print out QR codes for clients to scan and easily review you and your practice.
Engaging with your customers through Google Business Profile will allow you to collect reviews, qualify new leads, and gain insight into the shopping habits of people researching your business.
By following these tips, we hope that your Google Business Profile will lead to even more success at your behavioral health practice.
Need help with your healthcare marketing? Our experts are here to help. Contact us.